It was not long after the birth of telemedicine that m-clinic apps for doctors took over and now they are commonplace within the healthcare setup. From remote consultation to smooth billing, these apps have helped the doctors organize their practice and provide efficient healthcare services to their patients.

Every other day, new apps for doctors are making their way into the healthcare setup. Each new app has better features than its predecessors to help the doctors overcome the problem of communicating with their patients and to bring high quality medical services right to the threshold of the patients (into their palms, to be more precise).

Mobile apps for doctors-the new communication channel

Mobile apps have brought ease of communication for the doctors, where contacting the patients located in remote regions is no more a problem. Mobile apps for doctors have evolved to include some remarkable features like chat, call and video consultation. These mobile apps are nothing short of virtual clinics where patients can benefit from prompt healthcare services provision. They are an incredible tool for patient engagement.

The use of these m-clinic apps for doctors is not limited merely to doctor-patient communication. They are also being used by health professionals separated by distance to get in instant contact with each other. This way, mobile apps help improve the efficiency of communication for the purpose of timely delivery of healthcare services to the patients. Prompt medical delivery was never this smooth and easy.

Mobile apps act as billing gateways to solve the problem of remote billing. This way, they have overcome the conventional means of billing, making the whole billing process more streamlined and efficient. With these doctors’ apps, billing the patients in remote locations is no more an issue.

When it comes to establishing a successful medical practice for doctors, these mobile apps are playing a significant role to help the doctors make their practice grow. They are contributing remarkably towards branding and these m-clinic apps for doctors can now be recommended to the patients for download so that they can easily contact the doctors 24/7. This way, doctors are making their health setups expand exponentially within short time frames.

How frequently released mobile apps for doctors are helping the health industry

Mobile apps have completely revolutionized the approach of doctors and even the patients, towards healthcare. They have helped improved the quality of life for the patients besides helping the doctors improve their services. Even with frequent release of health apps, there are only a few good quality apps that can be relied upon and are being flagged for their quality by the patients and doctors alike.

The mobile apps for doctors are the next big thing in the healthcare industry, providing easy and prompt communication between the doctors and their patients, as well as between doctors located in other areas. This way, mobile apps are helping the doctors employ a multi-disciplinary approach for improving the health of their patients by benefiting from the expertise and experience of their colleagues located across the country and even across the globe.

New apps for doctors are continuously being released and they have completely revolutionized the concept of m-health, taking it to another dimension. These health apps are helping the doctors conserve massive amounts of revenue which can be channeled into other demanding sources. Health infrastructure within the country has become better and is being improved further still owing to these m-clinic apps for doctors.

“78% enterprise apps are abandoned after their first use”

According to latest Gartner survey, enterprises are frustrated with developing enterprise mobile apps and are instead refocusing on responsive websites to address their mobile needs.

Even among the existing enterprise apps, more than 80% will most likely to fail because of lack of data, problem insights, end user involvement or failure to innovate and grow their mobile apps to meet customer’s needs. With the odds of success being high, enterprises must take the right steps to build mobile apps for business the right way.

Pitfalls to Avoid while Building Enterprise Mobile Apps

Building and deploying enterprise mobile apps is no easy task and seen more as a high-risk, high-reward situation by most companies. If done well, enterprise mobile apps help business operations run more efficiently throughout the organizations and drive ROI. However, organizations focus on the wrong approach to enterprise apps. More often, the lack of clear understanding of what the app needs to do and who the users are, the processes that the app will support, the technology/ platform for execution and its management are often the major reasons why enterprise mobile applications fail. So, what is the right way to building the enterprise apps? Although the right approach depends on the situation and strategy, here are some general guidelines to build mobile apps for business the right way.

No Clear Scope

Often the demand for enterprise apps and their scope are simply based on a few people’s opinion and skewed knowledge. In-spite of investing a huge amount of time and money to create a business app, enterprise mobile app development teams work in the vacuum and on assumptions without even asking what their customers (internal or external) want or need. This in many cases can lead to project being scrapped or a failed enterprise app.

The Right Way:

Enterprise apps are mission-critical and meant to fulfil a specific highly focused task. Therefore, to be successful, companies need to start by defining the problem to be solved working with the end users and other stakeholders. You must be clear

whether the app will cater to employees, customers, vendors or all of them?

Will the mobile utilize the latest technology or replace existing technology?

More insights and data points generally mean a greater chance of success. Once you’ve prepared a list of business processes and roadmap is established around those processes, it’s time to shift the focus to understanding the end-user.

Lack of End User Involvement

60% of workers use apps for work activities yet more often enterprise apps are developed in isolation without talking to people who will use it. Therefore, it’s not surprising that among the varied reasons for the failure of enterprise apps, the single biggest pitfall is failing to cater to the user. The features and functions of an enterprise app don’t mean much, and it won’t succeed unless users start using it.

The Right Way:

Foremost, companies must avoid the assumption that they know what is needed.

Successful enterprise mobile apps focus on solving one or maybe two problems for the end-user and business. Enterprises should therefore always include feedback from end-users right from the first prototype itself and continuously collect feedback to improvise the app right until the final release launch to be successful.

Employees/ Vendors/ Channel Partner facing apps: Create focus groups for each of them to determine the business issues they face and how enterprise apps can solve them.

Customer-facing apps: A great way is to use surveys and focus-groups of current and prospective customers to understand what services/ products they would want to access through mobile apps, as also the app functionality they would love to have within the app.

A thorough understanding of their pain-points, problems at hand and thus a clear vision of app’s goals. Moreover, active collaboration and participation of users can further drive interactive UX during the development cycle to ensure a sustainable engaging and ongoing experience.

Poor User Experience

A Forrester estimates that 64% employees rarely use enterprise apps owing to poor design and user-experience. This doesn’t come as surprise considering that many app developers, already having to deal with many pressing issues, do not give user experience the importance it deserves.

Further, business users, designers and developers do not see eye-to-eye when it comes to user-experience and UI design often becomes a source of frustration and eventually UI fails to address one or more functional requirements. It is typical for companies to want to build a swiss army knife of features, when all they need is a single purpose enterprise app.

The Right Way:

Keeping things simple is the key! Enterprise apps should be easy with clean interfaces for usability. App developers must aim to build an app that serves a clear purpose and meets your business goals, rather than trying to bombard the app with multiple features. An app has to be user-friendly and intuitive so that anyone can figure out easily and this can only happen when enterprise app developers put themselves in their end-users’ shoes in-order to avoid worst pitfalls of enterprise apps.

Obsolete Technology

Apart from poor UX, obsolete technology and lack of robust backend integration with backend resources and public APIs in view expanding technology is often is among the major reasons for enterprise app failures. Many enterprises continue to use legacy systems not compatible with mobile services and thus unable to meet user expectations for more additions and changes with arrival of new technologies. Enterprise apps also likely to fail and only add to a company’s pile of ‘waste of money’ projects if you have an inefficient API strategy or your BYOD and MDM policies not implemented and managed efficiently managed

The Right Way:

Robust and secure back-end integration capabilities, right API strategy ensure sustainability and relevancy of the app. Given the challenges of device fragmentation, you must make efforts to optimize enterprise mobile apps across a variety of platforms. One solution is choosing the platform and technology stack for your business app with an understanding why your enterprise needs mobile apps for which business processes, the users’ needs and wants.

It may also depend on the choice of your core audience. While at one-time BlackBerry was the standard for enterprise apps until Android and Apple’s iOS dominated the scene. Both of which have their own unique software and interface features. Further beyond the OS and types of devices, there is also an industry or market preference for certain devices that tend to be more popular choice. Thus, for instance in the entertainment industry and retail industry, Apple devices like iPad, iPad Pro are preferred while many major retail and industries prefer popular Samsung or Nexus devices for Android OS.

Poor Post-Launch Management and Analytics

An often-overlooked aspect of successful mobile app is enterprise app analytics and management. While app analytics refers to how often the app is used and how the app is performing and being leveraged by people and helps to give valuable insights about the app. This information will help you to understand how your app is performing and what your users are saying so you can consistently improve your app and its overall performance.

The Right Way:

An app isn’t successful unless it drives engagement. App developers must, therefore, build analytics into the app to help the company understand the mobile app user experience. By regularly testing the app to improve performance and using the analytics tool to measure adoption and engagement helps companies identify problem and usability issues. Key metrics to track mobile app analytics include App Users, Crash Reporting, Session Lengths, Performance Analytics, Monetization Metrics. By continuously monitoring, analyzing and managing your business app to adapt to the changing demands of your app users and constantly changing technologies will make a dramatic difference in the popularity, lifecycle and eventually success of your business app.

A consistent challenge for hoteliers and other related tourism business is keeping up with the expectations of customers. Apparently, mobile app technology flared up in the past years as a game-changing development for businesses across different industry verticals to offer high-end customer services. No doubt,hospitality or tourism services too have adopted and embraced the app technology, they have helped businesses in the field to augment customer engagement along with providing great experiences. There are innumerable ways mobile apps impacted hospitality businesses and completely transformed the holidaying experience of avid travellers. Here’s illustrating how do mobile apps are revamping the hospitality businesses and are transforming the travelling experience for people in an incredible way.

Provision of personalised services

People no more have to search the internet to know about great destinations, hotels, resorts, adventure spots and other whereabouts of a place. They can now get every bit of details of their specified destinations, book flight tickets, reserve hotel accommodations and enquire about reasonable holiday packages, all through the apps. Due to the presence of apps, travellers can explore their destinations all alone and no longer has to contact a tourist agent to who will make arrangements for their trip considering the budget.

Up-to-date and detailed information sharing

Apps became a great tool or information hub to the hoteliers who can provide all real-time and accurate information about them to the end customers from any part of the globe. As such, hotels, resorts, restaurants and other attractive amenities at a tourist place can own an app to inform travellers about their services, help them book services in advance, offer seasonal discounts or notify about any events. Thus, mobile apps empowered various players in the hospitality sector to widen the market of their property or services and engage them in an extraordinary manner.

Enhanced communication with customers and develop long-term relations

It’s a great hurdle for every company involved in hospitality to communicate with customers in a way that attracts them to their services. Mobile apps provide the businesses with immediate and an intimate way for interacting with customers throughout their planning for the trip. They allow customers give feedback on any service availed by them, search for tour packages that deemed fit in their pockets prior to their trip, great holiday hotel packages, enquire about the weather, transport and other situations of the tourist places. In other words, apps are a great channel for travel companies to nurture their relations with customers and possibly expand their market with word of mouth promotion through positive reviews social media shares.

Help businesses uplift their customers’ loyalty

Offering specific rewards or loyalty schemes to fetch back old customers or attract more other customers through references are great ways to intensify revenues for hotels and resorts. Apps seemingly empower them to offer loyalty programs to their trustworthy visitors. Apps help business owners recognise their reliable and steady customers, and hence they could target them with push notifications about their offers on the basis of their previous visit history, location, behaviour, user/ family profiles and so forth.

Apart from these lucrative benefits that companies in the hospitality sector can get from mobile apps, there are much more usefulness of mobile apps that can they can leverage from them like reduced paperwork and entries, online receipt of payments, advanced marketing, easy navigation services to travellers and so forth. While adoption of technology became a paramount aspect for every business, a well planned and dedicated mobile app can definitely aid hospitality businesses to magnify their revenue and growth.